Written by Emma Vetriano • Published 29th June 2012

Augmented reality is becoming more and more common within campaigns. In previous posts, we have looked at how Lynx and TalkTalk have used this new technology to successfully stimulate and bring to life their campaigns. However, the recent boom in mobile AR is representative of the direction the digital landscape is heading. With over a quarter of adults and nearly half of all teens owning a smartphone, brands are relying on mobile technology to carry their campaigns into the 21st century.

Blippar is an augmented reality app that brings ordinary objects to life with AR experiences. Their latest project includes Justin Beiber and his new album ‘Believe’:

[youtube https://www.youtube.com/watch?v=xNoakE6ykWE]

The Blippar app has brought The Beib’s album cover and leaflet to life allowing users to watch exclusive videos and buy the track. They have completed similar campaigns with online fashion store, ASOS. Enabling those who have downloaded the app to be directed straight to the online shop whilst browsing their catalogue.

The scope to use this technology in campaigns is huge, and I’m sure that very soon we will see exciting ways in which 2D objects can be brought to life. What’s great about it is it gives people an exclusive reward for using it, engaging with them in a fun and distinct manner.

What do you think, is this new app just a ‘blipp’ or will you be downloading it as soon as possible?

Cover image courtesy of: flickr.com/photos/wikitude/10185040173