Written by Jade Wright • Published 29th November 2013
Christmas is just around the corner and many brands are already jumping on the festive bandwagon; from M&S to John Lewis to Debenhams – the nations favourite department stores are all gracing our TV screens and our social channels with their festive cheer.
However, there are many brands that will just be relying on social media alone to promote their business. But fear not, you can still leverage the power of social media using a few Christmassy marketing tactics that we have outlined below:
Gifts Under the ‘Tree’
Create a virtual Christmas tree on your Facebook page and ask your fans to pick a gift – this could be once a week on the lead up to Christmas – perhaps a ‘Happy Friday’ post? This is a great opportunity to create some real shareable content that will get your brand name in front of potential customers.
We all love to get chocolate from their advent calendar every day – just because we’re adults doesn’t mean we grow out of it! However, we need to provide an incentive for people to hit ‘like’ and ‘share’, so similar to the ‘Gift Under the Tree’ users would get a new promotion every day of the Christmas season. This can be done on all social channels, but it would work particularly well on image led channels such as Facebook, Instagram and Pinterest using Twitter to direct traffic.
Christmas Card Updates
Create fun, shareable content to spread the Christmas cheer to others by prompting people to ‘like’ and ‘share’ – after all, “the best way to spread Christmas cheer is singing loud for all to hear!”