Written by Emma Vetriano • Published 24th February 2012

All in all, I found Social Media Week variable with some of the individual talk titles being quite cryptic and at times misleading. However, this can be great for widening your horizons and introducing you to a topic – or opinion on a topic – to which you had previously given little thought. Mostly though, the best thing about Social Media Week is being immersed in all things digital and the smaller ideas you pick up throughout the week. Here are the top tips I took away from Social Media Week, gathered from both official speakers at the events and also the digital bods attending the talk:

Some people think social media can be executed by ‘anyone with an iPhone’. Isn’t that like saying anyone with a pair of football boots can play like Wayne Rooney? Doing something well is about more than just having the right equipment.

The traditional differentiation between PR and Marketing is irrelevant to social media – digital has merged all promotional activity together. When it comes to digital, PR, Marketing and Advertising work best in tandem, as part of an overall campaign.

Social should become part of the whole enterprise rather than just delegated to internal comms or a media agency – it should be embedded into every business process and permeate the culture of the company.

Companies shouldn’t try to prescribe to their employees how to use social media if they pride themselves on having an open, transparent culture.

If you are in doubt of the ROI of social media – can you think of a better sale strategy than having hundreds or thousands of satisfied-customers-turned-brand-ambassadors, selling your products on your behalf?

Plan, plan, plan – social media happens in real time which means that mistakes can escalate quickly. However, if you have the right plan in place for this eventuality, you can head the crisis off in real time too.

Why not ditch the expensive brainstorming session or survey and field your answers and data from your community?

We’ve got Google, Facebook and Twitter and a social media channel or app has been built to cater for our every possible need. Could the next digital giant be an analytics system to track all this data?