Written by Joe Toal • Published 24th July 2013

Given the day and age that we live in, it may have been more appropriate had Will and Kate took to Twitter to announce the birth of their new-born son. Perhaps something along the lines of: “OMG! Just given birth lol. Check out this selfie of my little prince” would have generated a much larger online buzz rather than a placard erected outside Buckingham Palace. But such is tradition, as us Brits would say.

At its peak, just after the birth was announced, a total of 253,000 tweets were posted each minute. In its own right, that is a very impressive amount, as is the 900,000 times that the hashtag #royalbaby was used. Compare that, however, to two other events that have gripped the world this year and the birth of the wee man who would be King pales in significance. Jorge Bergoglio’s election as Pope Francis garnered 132,000 tweets per minute, whilst Barack Obama’s second election victory generated a massive 237,000 tweets per minute. To be fair, it might seem harsh to pit a new-born child up against the President of the USA and the head of the Catholic Church, but these are the standards we should be setting for the future monarch.

Even the Spice Girls, that Great British institute, managed to generate more tweets per minute (116,000) when they reformed earlier this year. Usain Bolt’s dash to Olympic victory last year in London produced 88,000 tweets per minute, so the yet-to-be-named prince has a bit of catching up to do…

Either way, the buzz that has been generated elsewhere-from constant surveillance of Kate Middleton’s hospital to continuous parades across the UK and endless bandwagon campaigns from brands online-has been astounding. And like it or not, it will come to dominate headlines for weeks to come.