Written by Jade Wright • Published 02nd July 2012
The social pin-boarding site has only been on the social scene for two years (not even a year yet in the UK), and already it’s taking the digital world by storm – doubling its number of unique visitors to 4 million since January.
In case you’re not familiar with the site, Pinterest is a place to organise and share online images that you may find interesting or inspiring. Once uploaded or shared on Pinterest, these images become known as ‘pins’, which the user can place on customised themed boards.
Some people use the site to share images they find on the web, while others use the site from a more creative perspective. For example, many artists use Pinterest to arrange inspiring images for their work. While bakers may use the social networking site to showcase images of their creative cake collection and interior designers could use it as a platform for different design themes.
Brands, on the other hand, are using it to communicate to their audience through the use of images that best reflect what the brand is currently up to. An example of a brand that is using Pinterest particularly well is Ikea.
The Swedish furniture store has 15 pin boards, including product ideas and ‘pin it to win it’ competitions hosted weekly – a great way to get people engaged and grow their existing community.
The site uses striking images to represent theme ideas for different rooms. Some of the images also include price information for each product, so it essentially acts as an extension of its catalogue.
One of its more eye-catching boards for its ‘True Blue’ product range is inspired by Indian Culture, this however, doesn’t seem to be linked to its homepage which could minimise their efforts.