Over the past couple of years, Instagram has become the leading social media app for capturing and sharing still imagery. With the option to add a number of filters, it has allowed users to produce really stunning imagery, something which professional photographers with the help of Photoshop would even be proud of.
At the back end of 2012 Twitter purchased the failing video app Vine, which allowed users to record short stop animation style videos and share them around the world. Until now, Vine has been the only app which has focused solely on sharing video content on a social media platform.
This week has seen Instagram attempt to rival Vine’s dominance as the leader in video sharing, by allowing it’s users to now share video content as well as it’s traditional still imagery. Instagram is also allowing it’s users to upload content 15 seconds long in comparison to Vine’s 6 seconds, while also maintaining the function of adding filters to really enhance the look and feel of the videos.
So what does this mean for Vine? Twitter users have already taken to the platform with the hashtag “please don’t kill my Vine”, referring to the Kendrick Lamar song “please don’t kill my vibe”, suggesting that Vine’s days are over.
Last week it was announced that Vine’s videos are now shared on Twitter more than Instagram photos, mainly due to the fact Instagram cut off it’s Twitter integration in December. So permitting Instagram and Twitter do not integrate again, Vine won’t be in danger.
It is exciting to see what the ability to share video content will bring to the Instagram community, especially with the option to add filters, image stabilization and the option to add a cover frame image. All functionalities Vine has still not enabled.
Only time will tell how the apps will compete in the market, but either way, it has opened the door for video sharing enthusiasts to get even more creative.