Written by Emma Vetriano • Published 08th May 2013

Last Tuesday, Warren Gatland announced his 37 squad that will be touring Australia, England Captain Chris Robshaw and kicking legend Jonny Wilkinson were left out. There was much contention surrounding Wilkinson’s non-inclusion due to the 24 points he kicked against Saracens the weekend prior. Virgin Holidays were listening to the twitter chatter and seized the opportunity with a spur of the moment tweet.

The tweet did not go viral; they did not gain a significant number of new followers and their Instagram following was not propelled to new found heights. This we thought created the perfect opportunity to discuss how to create a viral tweet. Everyone wants more Facebook traffic, more YouTube views, more YouTube subscribers, more Twitter and Pinterest followers and more social influence.  Why, because if you can get something to go viral on the web, you can get a lot of exposure in a small amount of time.

Here are 4 ways to increase the probability your tweet will receive ReTweets:

Every tweet should be done for a specific reason and should include a call to action. Every time you tweet, you want followers to ReTweet – every time your content is ReTweeted it expands to another network of Twitter users.

You need to experiment to see when you get the best responses from your followers. When you get a ReTweet track it in a spreadsheet and note the day, time and content of the tweet.

As a general rule tweets with links have a higher ReTweet rate, researcher suggest 70% of tweets that include links get ReTweeted.

The more you give, the more you receive.  Tweet useful content such as ‘How to’ information, breaking news, technology warnings and competitions and/or discounts.

This was just a few suggestions, we would love to hear what works for you.


Image courtesy of Bro Jeffery Pioquinto SJ, flickr.com