Last week Mark Zuckerberg announced that The News Feed was getting a restructure, which will give more prominence to third-party content Apps whilst simplifying the user experience.
The changes bring a choice of feeds so users can streamline the content they want to see, which will be available on desktop and mobile devices:
All Friends feed – see every post from every friend in chronological order to make sure nothing is missed.
Music feed – what your favourite musicians are posting, what your friends are listening too, gigs, album news, etc.
Photos feed – shows every single photo that friends and Pages are posting.
Following feed – to see posts from the Pages and public figures that you like.
Close Friends feed – see everything from your close friends.
Games feed – updates on the latest games on Facebook.
Posts and life events will now be positioned to the right side of the timeline and content Apps will be given more prominence with a separate section in the left column of the timeline on the About tab.
The update also means people can add directly to the timeline from other sites including Pinterest and Instagram and connect Apps like Spotify and Netflix.
For brands and businesses, content is still king but images will rule the page. They’ll need to make sure that wall posts are supported by high-quality relevant imagery or video, to ensure users remain loyal.
Let us know what you make of the changes!