Written by Emma Vetriano • Published 11th May 2012

I can’t quite believe that it is May already; it seems only yesterday we were rounding up the digital developments of 2011. We’re nearly halfway through 2012 and there have already been significant changes in the digital landscape.

The news that Facebook bought popular photo app Instagram followed suit of social networks in 2012 turning more and more visual. We have had the rise in popularity of virtual pinboard Pinterest, the transition to the more visual Facebook timeline and Twitters new pictorial layout.

But with the world going crazy for sharing and displaying pictures in the most creative way imaginable, where does this leave video?

We already know that videos across the web have the potential to reach thousands, with 48 hours of video a minute being uploaded to YouTube alone.  But if we have learnt anything from the boom in photo sharing, it is that users crave an easy way to make their memories unique and customised. For online video sharing to improve, surely it would have to develop with this new trend.

Well, unbeknown to many, video has been making a discreet comeback in the form of apps that are uncannily similar to its fellow photo counterparts. It seemed to be that Viddy and SocialCam were among the most popular in the App Store (and being a lover of all apps that help customise and share my memories, when I got word of this new movement, I had to give them a go!). So, I spent some time this morning trialling the latest in video sharing apps, to bring you an honest opinion on which one is worth having. You are very welcome.



This app has just reached its 20 million mark, and upon download, I was pleasantly surprised! There are a number of filters available to use for recording, my personal favourite being ‘Rouge’, which add a professional yet quirky touch to a video instantly.

Initially, I was disappointed that filters could not be added to existing videos but soon discovered that there were many other ways in which these could be edited, such as adding themes, credits and music to them. The process of then uploading these videos to social networks is just as simple, in a similar way to Instagram, you select the networks you wish to share with and it is done in a matter of seconds.

In terms of approaching this app as a new user, it does its best to help you establish a profile, suggesting to you a list of people to follow and enables you to find existing friends easily.



Viddy is a step ahead of SocialCam on the user front with an estimated 25 million monthly active users. However, out of the two, this was my least favourite. Unlike SocialCam only three filters are available, with a choice to purchase more and only supports short videos. An existing video of mine that was 22 seconds, long for example, was too long to be edited. As well as limited video time and filters, the music choice was also restricted. However, a positive attribute to this app was the ability to add filters to your existing videos – allowing those who have a large video library to customise their old memories as well as new ones.

As with SocialCam, Viddy is a video-sharing network that gives you the opportunity to create and personalise your profile, find people to follow and befriend those with existing profiles. Videos, once edited were easy to upload to social networks, and the app was easily synced with your online profiles.

I think there is definitely a large space for these apps in the smartphone market, and whichever one is touted as the new video Instagram, certainly has a bright future ahead.

If you have stumbled upon any video sharing apps to shout about, let us know in the comments below, we would love to hear about them