Written by • Published 09th April 2014

On 7th April 2014, Peaches Honeyblossom Geldof passed away.  Her death was completely unexpected and is still unexplained.  Several theories about the circumstances of her death are circulating; was it an overdose; did she commit suicide; did she have a heart attack as a result of a strict juice dieting regime?  Whatever the cause, another talented starlet has faded away before their time.


Peaches was only 25 but she lived every second of her short life and had two beautiful Sons and a loving husband to show for it.

What struck me most about the news of Peaches’ passing, was her popularity.  Countless celebrities and journalists expressed their sadness and shock and within minutes of BBC News breaking the story, Twitter was awash with tributes. This says a lot about her recent transformation, not just personally but from a public relations perspective too.

Peaches spent her late teens as a self-confessed wild-child, dabbling in drink and drugs. In 2008, Peaches was treated by paramedics after a suspected Heroin-overdose but refused to go to the hospital in case her father, Sir Bob Geldof, found out.


In the same year, Peaches flew to Las Vegas and married American rocker Max Drummey, although the romance was not to last and they separated six months later.

Peaches’ wild days seemed to end when she met lead-singer of Brit band, S.C.U.M, Thomas Cohen.  The couple wed in 2012 and had two Sons together, Astala (23 months) and Phaedra (11 months).


Image Courtesy of Nahin Khan, flickr.com

Image Courtesy of Nahin Khan, flickr.com

Reputation Management

The birth of her boys was the turning point in Peaches’ life and certainly the turning point in her wild-child reputation.  She quit the rock and roll lifestyle in favour of being a Mum and was said to be happier than ever.  In a recent interview given to Mother and Baby magazine, Peaches said:

‘Now, with a new-found group of mummy mates, both locally and online – all the exact same struggles and issues, and who don’t question if my child flings food at their hair or care if there’s a screaming fit in the middle of the street – I’m happier than ever.  I’ve achieved a sort of perfect balance. Right now life is good.  And being a mum is the best part of it.’

Over the years, Peaches’ PR consultants were regularly dealing with crisis management situations as she lurched from one disaster to the next. But since becoming a Mother, she quickly became more wholesome, healthier and more focused on carving out a career that her family would be proud of.

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This is the Peaches we came to know and love.  She related to so many people and not just new, young Mums.  Peaches’ was a fashion and style icon, admired by the glitterati and her cool, celebrity peers.  She was a brilliant journalist and outspoken in her views which secured her an army of admirers and 273,000 Twitter followers.

Peaches was the master of her own media relations and just like legendary father, Sir Bob Geldof, she managed to develop strong relationships with journalists.  The media knew that Peaches would give them an honest and opinionated interview because just like her mother Paula Yates, Peaches was an interesting and eccentric young woman, with so much life inside her; tragically taken away too young.

RIP Peaches Geldof.