Written by Amy Steadman • Published 29th June 2012
From a fashion PR perspective, the event was a smash! Taking place in the beautiful new two-storey store the event was attended by a list of celebs including Louise Roe, Denise Van Outen, Melanie Sykes, Little Boots and even David Seaman. Alesha Dixon was also in attendance and put on a mini performance in the store.
The event also had a great press turn out, with the likes of Cosmopolitan, RED, Glamour, Daily Mail, Daily Express, The Sun, Fabulous all making an appearance as well as a number of bloggers and fashion stylists. It’s not surprising though, considering the invitations that were sent out. In the first instance journalists received a ‘Save the Date’ ornate invitation, in the second instance journalists received a cocktail ring to wear to the event and as a reminder they finally received a clutch bag!
Nicky Clarke styled all of the models for the catwalk show. The gorgeous cascading curls complemented the ethereal Coast dresses perfectly. We also had two very swanky stations set up, providing guests with fabulous hair make-overs courtesy of International Creative Director Warren Holmes and Nicky Clarke electrical products and wet goods. A great example of a fashion and beauty brand collaboration!