Written by • Published 22nd January 2013

Made In Chelsea style guru was one of the first in line to visit designer menswear brand Patrick Hellmann Collection’s brand new London store.

Venturing from SW3 to St James Street London, Proudlock browsed the designer’s collection, which has already been referred to as ‘Germany’s answer to Tom Ford’.

Having put crucifix earrings and Hawaiin shirts back on the fashion map, Proudlock was like a kid in a candy store, trying on various pieces from the collection which includes eveningwear, tailored suits, shirts, coats, casual knitwear, denim and shoes. Each item is handmade with extraordinary attention to detail using a selection of the finest materials.

Proudlock got suited-up in the decadent store ahead of a busy party season and wore the Patrick Hellmann Collection suit on the show in the season finale.