Written by Fashion and Lifestyle • Published 29th May 2014


Image Courtesy of Fresh Fragrances, flickr. com

Image Courtesy of Fresh Fragrances, flickr. com

After long-awaited speculation and anticipation, the Kimye wedding has taken place and Kim Kardashian has finally become Mrs West, although the media frenzy surrounding the couple’s wedding is far from over. The location of the wedding, who designed the dress and if the likes of Jay Z and Beyoncé were to be attending the ceremony were just a few of the various topics being discussed globally throughout social media. With so much media attention surrounding what has been referred to as the ‘wedding of the century’, it has become more than just an exchange of vows between a couple. It has become a media extravaganza, with the family and friends themselves documenting every part of the lead up to the wedding on social media sites such as Instagram, inviting us in to have a taste of their lavish lifestyle.

In terms of PR, designers, restaurants and hotel owners are given vital opportunities to maximise their publicity and recognition, with the Kardashian clan’s every step being observed and published. The pre-wedding rendezvous was just as well publicised as the day itself, from a brunch held at Valentino Garavani’s Paris mansion, to a luxurious rehearsal dinner at the Palace of Versailles. Guests were then flown from Paris to the location of the wedding which took place at the Forte di Belvedere in Florence, Italy. With all of this being broadcast over social media, such locations are given the opportunity of boosting their credibility, as well as encouraging more tourism to these romantic European cities.

However, it is the fashion and glamour that never goes unnoticed, with the Kardashians wearing pieces by Valentino, Azzedine Alaia, Martin Margila, Givenchy and Balmain throughout the week leading up to the wedding, giving these designers even more of a global platform to showcase their designs. Of course, after much anticipation as to which high-end designer the reality star would wear on the big day, Kim did not fail to live up to expectations, opting for a custom-made Givenchy Haute Couture dress created by Riccardo Tisci. As well as the dress receiving great levels of media attention, the exchanging of the couple’s Lorraine Schwartz wedding bands have certainly not been ignored.

Despite the wedding having been and gone, this has not reduced the level of talk surrounding the couple’s celebrations, with attention moving forward to their chosen honeymoon destination of Ireland, staying at a luxury private estate in Munster. It is likely that Ireland will see an increase in tourism, particularly in the next few months, as a result of the media’s exposure of it as a romantic destination good enough for the power couple themselves.

So the Kimye wedding we have all been waiting for is finally over, but this doesn’t mean the frenzy is over too. The media will no doubt now be speculating and waiting for baby number 2 and the pregnancy fashion that is sure to follow…we can’t wait!