Written by Fashion and Lifestyle • Published 28th July 2017

By Georgie Lee, Sales and Marketing Intern


Who run the world? Celebrities apparently. The star of the Apprentice is now the President of the United States of America, and Hermione Granger has put potions and defence against the dark arts behind her, and is now giving world famous speeches to the UN on feminism and women’s rights. Although the big career-switch is often but a dream for the daily masses, celebrities seem to have free reign to move around as they please. It appears that talent is no longer the most relevant factor looked for by directors, producers and casting agents. Was Sarah Harding the most talented individual to audition for the role of the new girl in St Trinians 2? Absolutely not. (Well, I would hope not). But she was cast regardless as her famous face was hoped to bring in many Girls Aloud fans. Cue the most wooden performance I think will ever be seen in British cinema. You have to question the integrity of a film when they sacrifice content for celebrity… Okay, perhaps St Trinian’s 2 shouldn’t be held to such standards, but this is an increasingly common practice in an industry where the numbers mean everything.

However, it would be unfair and quite frankly wrong to assume this is the case for every wannabe actor who originated from the music business or the modelling world. Premiering on the 13th July this year, Dunkirk is set to be a huge success with many potential Oscar nominations. Someone who holds a fairly prominent role in the film is none other than One Direction heart throb Harry Styles. Yes, I know, the one who actually sang the words ‘the way that you flick your hair gets me overwhelmed’. But to be fair to him, he has received praise far and wide for his work in Dunkirk, Rolling Stone praising him for playing his part with ‘subtle grace and zero pop-star showboating’. When it was first announced that Harry Styles would be cast in Dunkirk, the normal presumptions that his pop star status got him there, began to circulate. However, casting director John Papsidera told The Mirror in May 2016 that Harry was 100% the right choice for the role. He went on to say ‘it wasn’t because he’s a well-known pop star — if anything that was more of a detriment, because it could bring the wrong message and we don’t want people pulled out of the film because of who they are’. So perhaps sometimes we are too cynical when a famous face from another industry appears on our screen. Maybe we’re just jealous that the Harry Styles’ of the world can sing, act and looks like he fell directly from heaven.

Smashed it Harry.

Here in the UK many of our politicians come from the same mould, especially our Conservative Party leaders over the years. You know the type, he enjoyed his time at Eton tremendously, studied PPE at Oxbridge and then graduated with the hopes and dreams to change this country for the better (or cash in on the expenses loophole, you decide). My point being that most UK politicians spend their lives in the political sphere of Westminster until they decide the last scandal they were caught up in was too great to come back from and they quietly retire to one of the home counties. However, our transatlantic friends in the USA have a very different story to this. You only have to look to the President of the United States, who used to be until very recently the host of The Apprentice USA and even had a short cameo in Home Alone 2, his best performance to date, primarily for its brevity. Throughout his Election Campaign and since his shock win in November 2016, public outraged has sparked due to his non-political past and there were definite doubts as to whether he was up to the job (the jury’s still out on that one). When he first announced he was running for office, it seemed almost as ludicrous as when Kanye West claimed he was running for 2020 (something I personally am really looking forward to, it can only get better right?) But now Donald Trump is President, although perhaps controversial, it goes to show that celebrity see, celebrity do in our fame obsessed world, whether the outcomes are successful or not.