Written by Lily Barnes • Published 27th November 2018 • 2 minute read

We’re in the eighth year of the UK population embracing what has become one of the biggest dates in the retail diary – Black Friday. With consumers spending £1.39bn in 2017, according to data from IMRG. Retailers are hopeful for another increase in 2018.

But how do you know if you’re getting the best deal and not being sucked into all the hype? We check out the price trackers you can use this weekend to help make those all-important spending decisions.

Idealo:

Idealo is a German based start-up, founded in Berlin 17 years ago. Their mission is to help users make better buying decisions. Today, they are Europe’s leading price comparison platform and one of the largest websites in the German e-commerce market with 330 million offers across their platform.

Idealo is a comparison platform that can notify you when a product has reached your target price. A useful tool, especially when you’re inundated with Black Friday offers and you want to know which retailers are offering the highest value for money. The tool provides a graph of the price fluctuation and how it has changed over the year, so you’re sure you’re not overspending. If you like the look of it, they also compare flights!

CamelCamelCamel:

CamelCamelCamel is an Amazon price tracker that provides price drop alerts and price history charts for products sold by Amazon. You can either use the website which gives you a good overview of what products are on amazon and you can also download their plug-ins which means that every time you look at a product on Amazon, you can check the price history as well as the third-party price to compare. You don’t need to create an account to use it, making it easy and hassle free.

Which?:

Which? Is the largest independent consumer body in the UK with 1.3m members. Their commitment is to provide unbiased advice. From choosing a TV, phone, car, or holiday, to getting a mortgage or writing a will, they’ll help you make the best decision.

Last year during Black Friday, they carried out an investigation into product prices and found that you might get a better bargain if you wait until after the Black Friday sales. In fact, they found that 87% were the same price or cheaper than their Black Friday price at other times of year. So, this year, they are giving you some really interesting tips on how to find a bargain including buying lesser known brands, or doing some research before your purchase an item.

Trusted review:

Sometimes it’s not just about the price. Trusted review allows you to get reviews on thousands of products and gives you the best deals around. Their Black Friday section is a long list filtered by retailers and category so whether you’re looking for a TV, a video game or a game for Christmas, the website will help you find the best deal you can get around. Their blog section is also useful, giving you tips and tricks on Black Friday.

If you’re interested in raising your profile in the media, get in touch to find out how our team can support you in achieving your business goals.