Written by Eloise Emley • Published 23rd April 2018 • 2 minute read

The news of JD Wetherspoon’s departure from social media seems to have hit some people pretty hard. Arms are up in the air, knickers are in a twist and some fanatics even got themselves into a full-blown tizz. But never mind the very British outbursts, it seems that Wetherspoons have pulled off one of the best social media stunts that we have seen of late. They got the whole nation talking, jumped on the back of the Facebook/Cambridge Analytica discussions, achieved huge media coverage, and actually stayed very on brand. And all by abstaining from this, social media, the nations favourite vice.

So, for any of those lost souls, wandering the internet aimlessly for your social fix, here are our picks for the Best of British: Social Media Edition.

  1. Innocent: These guys have to come in first place, just for the consistent cheery and delightful commentary, that so wonderfully taps into what it means to be British (complain a lot, but with polite refrain). Their community management is brilliant, always ready with the quick comeback and witty repartee.

  1. Greggs: They’ve jumped on the meme train, and it works. Yes, it’s completely ridiculous, and technically not that funny, but that’s also why it’s great. They’ve established a theme (turn everything into a sausage roll), and they’ve run with it. It appeals to a certain generation, and it seems to work, with 141K followers tuning in for their half-baked humour.

  1. Boohoo: Aside from the usual aesthetic, aspirational content that fashion brands’ focus on, Boohoo is spot on in terms of positioning, the tone of voice, and visual identity. Their content is vibrant, youthful and doesn’t take itself too seriously.