To promote and raise awareness of the Ninja Foodi ZEROSTICK cookware range’s USPs and unique features, we hosted an exclusive evening for media and influencers – a cooking demonstration and dining experience with Ninja ambassadors Lisa Faulkner and John Torode.
With their own weekend cooking show demonstrating how to make exciting easy-to-follow recipes, no one could have been more perfect Ninja ambassadors and cooking demonstrators than John and Lisa. As celebrated chefs, with John also best known for judging the culinary skills of the best cooks in the country, they are the ultimate experts in how to cook flavoursome and inspirational meals, and the best cookware appliances in the kitchen to do it with!
Held in the heart of Waterloo, John and Lisa showcased the Ninja products in action through a fun and engaging cooking demonstration of an exclusively curated menu, made especially by the husband-and-wife chef duo for the evening.
The demo kicked off with a delicious main dish of pan roasted cod, herbed crumb piperade with olive capers, straw potatoes and truffled seaweed salt. It was followed by a step-by-step guide on how to make an indulgent chocolate chip pan cookie and caramel popcorn, served with vanilla ice cream and a salted chocolate rum sauce.
The 15 exclusively targeted attendees, consisting of national and consumer journalists from the likes of The Daily Telegraph, Metro, and Evening Standard, as well as top foodie and lifestyle influencers, then wined and dined with John and Lisa. Conversation flowed through the night as guests tried the appetising dishes that had just been demonstrated. They learnt all about the Ninja products used to prepare the meal and could taste the wonderful results for themselves!
The buzz of the night continued after the lights went down, with social coverage of the evening splashing over Instagram and TikTok. The night of the event achieved more than 50 pieces of social content, with a potential audience reach of just under 1 million!
Through the beautiful Autumnal feast, we showcased a variety of products in the range, including frying pans, saucepans and woks, in a relatable kitchen context. This helped to engage attendees and fully highlight the product benefits.
We harnessed the power of celebrity advocacy, combined with influencer engagement, to drive consumer awareness of the products, as well as building long-term media relationships for Ninja coverage opportunities.
